Enlightenment Of 18th Century Essays (1513 words) - Epistemologists

Enlightenment Of 18th Century The enlightenment was a great time of change in both Europe and America. Some of the biggest changes, however, happened in the minds of many and in the writings of many philosophers. These included some of the beliefs of David Hume, Jean Jacques Rousseau, Immanuel Kant, and Francois Voltaire. Writers during this time focused on optimism, which is the opinion to do everything for the best (Chaney 119), and the best for these philosophers was to stretch the minds of the ordinary. David Hume was Scottish and was born on April 26, 1711 and died in 1776. He states that he was not born into a rich family and was born into the Calvinist Presbyterian Church. However, after being influenced by the works of Isaac Newton and John Locke he began to draw back from the Church. He writes in Enquiry, "The idea of God, as meaning an infinitely intelligent, wise and good Being, arises from reflecting on the operations of our own mind, and augmenting, without limit, those qualities of goodness and wisdom." (Pomerleau 214) The questions he brought up against religion were that concrete experiences must lead us and that we must think about the quality of the stories that were handed down to us. He wanted everyone to only believe the actions that one experienced, there has to be proof. He also believed that there were four basic problems to the stories that we hear. First of all, the facts to the stories are never the same to everyone. Second, we stretch the truth to make everything interesting. Third, people who do not understand these stories tend to make things up. Finally, not all of the religions agree. Therefore, the stories conflicted each other leaving a person to not know what to believe. He believes that "Our most holy religion is founded on Faith, not on reason; and it is a sure method of exposing it to put it to such a trial as it is, by no means, fitted to endure." (215) Hume also believed in the social contract. This is that kings are in power because of luck and citizens should have control over their own power. During Hume's lifetime a representative government was not something that countries thrived on. He also thought that the duties of men were to love children and to pity those that are less fortunate. He also thought that one should respect other's properties and keep our promises. Hume argued that we are born into our family with the knowledge passed on to us, from this point Hume says that government is only an interference in the lives of people. He uses the example of American Tribes where no one needs a government to keep peace within the group (Pomerleau 222). These are the two main points that Hume tried to make. They are the basis of what got people to think about their lives and decide that what they have now might not be the best thing that their life can accomplish. From his points of view, we can move on to another influential philosopher, Jean Jacques Rousseau. Jean Jacques Rousseau was born in Geneva in 1712. His first years in his life were very hard because his mother died shortly after birth and he was sent to live with his aunt. However, his life turned around and he married and began his life as a philosopher. Rousseau was involved with the social contract like Hume. His book, however, did not become popular until after the French Revolution because these were the conditions that the revolution was based on (Chambers 669). His ideal government would contain a small state, prevention of overpowering businesses, and equality in rank and fortune (Castell 419). He distrusted the aristocrats because he believed they were drawing away from traditions that were once held very high ("The Enlightenment," http). To him kings are just concerned with themselves and when one dies, another one is needed. None of these people ever take in to consideration the less fortunate. Everyone has to move to the beliefs of one man. Rousseau felt that the government should be in the hands of many, not just one. Ideally, everyone in a society needs to be in agreement with one another. Another belief that Rousseau represented was deism, which is that god created the universe and then allowed it to run according to natural law and not interfering with it anymore. Again, these questions began to be disputed and the people began to realize that

Gender Equality Reaction Paper Sample Research Paper Example

Gender Equality Reaction Paper Sample Research Paper Example Gender Equality Reaction Paper Sample Paper Gender Equality Reaction Paper Sample Paper Gender and Development Reaction Paper Throughout centuries, gender inequality has always been one of the main issues in our society. Just recently, King Abdullah, revolutionized Saudi Arabia by giving women the right to vote and hold position for the first time. In Italy, Ma-Vib, an Engineering firm, was placed on the hot seat when it chose to fire only female employees during a series of lay-offs. Through the Gender-conflict approach, we view gender inequality as a form of social stratification – that gender inequality is long-standing system of hierarchy between the sexes, where Men has always been on the upper-tier. Gender-conflict approach/perspective views patriarchy as something women continually accept because they have been socialized into a society with the notion that women are inferior. This particular matter got my attention because as a woman, I believe this is the closest subject which I can relate to myself. I chose this because this view can bring about cataclysmic change in our society when people just become more aware of it. Need a good writing essay helper? Our team is here for you just let us know! Gender Sensitivity I am aware of the changes in gender-equality in our society today. Women are now progressing to gain equal rights. These beliefs toward gender roles created conflict. The unequal distribution of society’s wealth and power between the two sexes exposes the continuing dominance of men’s privilege and values throughout the society. The activities men were involved in were often those that provided them with more access and control to resources and decision-making power. : The characteristics of the activities performed by men and women toward the ages become people’s perceptions of the attributes of men and women themselves, thus came social stratification. Women were perceived, and then regulated as housewives – responsible for cleaning the house, cooking dinner and taking care of the children, while Men were stratified as income-generating mechanism of the family. The social-conflict perceives society as an â€Å"arena of inequality† that can generate change. Gender and Development I believe that gender-conflict approach leads to development, as it brought about feministic movements in our society. People, men and women alike, became aware of the inequality in our society. They saw the social stratification existing between the genders. They saw gender roles. After seeing the society, in the gender-conflict approach, the feminist movement flourished. Women experienced gender inequality in different environments and occupations. Nowadays, there are more women known to have jobs, and men are no longer the sole bread-earner in the family. Women contribute not just on to the welfare of the family, but also to the political and economical aspects of the society. Just like in the events on Saudi Arabia; however, feminist movement on the country has a long way to go, since many barriers still exist, like women not entitled to drive, or women not permitted to neither work nor have medical operations without the permission of a male relative. I believe that just by seeing the society on a different perspective can bring change to it.

Methodology Report & Survey Data Essay Example | Topics and Well Written Essays - 1250 words

Methodology Report & Survey Data - Essay Example Assume that the distribution is normally distributed. 2.2 In order to estimate the percentage of dwellings which have a smoke alarm in the North West to within 1% for a 95% confidence level a pilot survey was carried out. From a random sample of 30 buildings, 12 were found to have a smoke alarm installed. How many houses need to be sampled in the main survey 2.3 Two counties were surveyed by a local council in an investigation of their effectiveness in reducing the number of buildings of multiple occupancy "at risk" from arson. The following data was obtained from the survey. Evaluation of data from each local council Total Number reducing Number remains the same Number increasing County A 6 25 38 69 County B 3 14 4 21 Total 9 39 42 90 Expected Values 6.9 29.9 32.21 2.1 9.1 9.8 O E (O-E) (O-E)2 (O-E)2/E 6 6.9 - 0.9 0.81 0.12 3 2.1 0.9 0.81 0.38 25 29.9 - 4.9 24.01 0.80 14 9.1 4.9 24.01 2.64 38 31.2 5.8 33.64 1.04 4 9.8 -5.8 33.64 3.43 Total 8.41 Significance = (-1)/(C-1) = (2-1)/(3-1) = 2 The calculated value of 8.41 is considerably more than the significance value of 2 Therefore the data represents a significant departure from the expected values thus County A shows a considerable increase in risk of arson as compared with County B and the trend is

The Achievement of Desire by Richard Rodriguez Essay

The Achievement of Desire by Richard Rodriguez - Essay Example Both parents were unable to assist him in his assignments. They have no knowledge to share with. They cannot relate to his unexplainable desire to learn and succeed. They were even the source of his humiliation in school for not being able to write, much more speak in clear and grammatically-correct English. They did not even have the idea of the nature of his accomplishments, his trophies and awards . . . but they were surely proud of him though Richard was not. Despite this, his parents were truly supportive of him and his endeavors. They never complained of his lack of participation in the household chores, his diminishing respect towards his parents during short conversations, his increasing expenses brought about by his refusal to stop reading even during nighttime that required additional electrical expenses, and so on. Richard on the other hand seemed to grow more impatient about his parents’ situation and their behavior. He felt ashamed upon hearing his parents talk in a way that his teachers in school totally abhor. There were times when he felt compelled to directly teach (or preach) his parents in his frustrating attempt to correct their attitude, more so their grammar. Richard seemed to forget that his parents were not Americans, thus, their mistakes in grammar and diction. He also seemed to forget that his parents did not receive higher education, not because of their own fault, but because their parents failed to give them the opportunity to attend formal school at the proper time. What Richard had in mind during the early part of the essay was that it was shameful to have them as parents and they will never contribute to his dream of success. The Achievement of Desire 2 Contrary thereto, Richard looked up to his teachers as his idols. He appreciated his teachers’ manner of communicating, their seemingly endless flow of ideas, their educated manner of presenting themselves, and almost everything about them. Thus, at an early age, Ric hard came to a conclusion that the easiest way to succeed is to mimic his teachers. He listened to them carefully, tried to understand and memorize their statements, and used exactly the same sentences in class. He did everything to get his teachers’ appreciation and approval. Every small achievement that he made, whether it was mere reading of a good book, or a citation in a competition, he proudly and timely reported to his teachers, with the expectation that they would complement and appreciate him, to the dismay of his classmates. On the contrary, he never made the same effort toward his parents. Despite his awareness that his parents will surely be proud of any achievement he had, he underestimated their capacity to understand the nature of his accomplishments. He never regarded his parents’ appreciation as something to be proud of. What was more important to him was the appreciation of his learned and educated teachers. Richard took every opportunity to learn. He did not stop learning in school. Even when he was home, he would bring books with him and read them. In the same way that he appreciated his teachers, Richard took note of the ideas he got from his readings. And as expected, he made use of these lines in his recitations and reports. Truly, the lessons he learned from his teachers and books were reflected in his writings. However, it is disheartening to learn that Richard came to realize the true meaning of success and knowledge quite belatedly. He was already in his thirties when he learned to confront himself and accept his negative side. Although quite late, Richard accepted the fact that he was not a good student after all. He had lots of ideas, but none of them were original. They The

Negative Effects of Electric Card and Gas Cars Essay

Negative Effects of Electric Card and Gas Cars - Essay Example Ozone O3 causes global warming, breathing difficulties, chest pains, lung tissue damage, and coughing. Particulate Matter may cause asthma, coughs, lung damage, heart attacks, cancer, and premature death in extreme cases. Unburned hydrogen carbon may cause cancer and while reacted with nitrogen oxides it causes the ozone. Nitrogen oxide causes lung irritation and lung damage. Subject to these effects, it is quite clear that both electric and gas cars have adverse effects on the environment and our health (Natural Gas 1). However, quantifying which type of car harbors the most significant effects is a tall order. Nevertheless, the source of electricity in an electric car clearly defines the amount of pollution created by an electric car. Hence, the source of electricity and location of deployment determines the level of pollution between the electric and gas cars. Where the source of electricity is clean, little pollution comes to place while an unclean source leads to more pollution from a gas vehicle. Hydroelectric power is a clean source of electric power while coal or oil is unclean sources of electricity (Wilkins 1). However, major sources of electricity are neither clean nor unclean thus the challenge of gauging the level of pollution. At the same time, both cars have merits that may outweigh the pollution they cause. Nevertheless, all factors considered, electric vehicles have a great potential to pollute much less than internal combustion engine vehicles. However, when the application of electric cars is in totality, they pose a great risk to pollution than gasoline vehicles. As such, there have been many studies to ascertain the actual position of pollution while comparing the electric and gasoline vehicles. This paper will seek to establish the most efficient car by comparing their negative affects to the environment and health of persons. In achieving this, the paper will address various aspects relating to both cars. In conclusion, the paper will com pare the two cars with a hybrid car and deduce which is better. Fuel consumption price  of the cars One of the factors that will help us to analyze the negative effects of electric and gas car is their fuel consumption and by extension their fuel consumption cost. In the year 2011, about one third of the total petroleum imports went to the transport industry (U.S. Department of Energy 1). It is factual that gasoline cars consume more petrol or diesel than the electric cars (United States Environmental Protection Agency 1). At the same time, in the US the cost of electricity varies in wide dimension to the cost of gasoline. As such, the cost of fuel consumption varies from the gas to the electric car. This cost also varies from one state to another where charges 8 cents per kilowatt-hour while Hawaii charges 36 cents per kilowatt-hour. The electric car's energy consumption rate is in kWh per 100 miles (kWh/100m) where one needs to multiply the recorded figure by the relevant electr ic rate to get the cost per 100 miles. Various utility companies set the cost of electricity depending on the time of use and level of use. Indeed, the consumption cost of either a gas or electric car will equally depend on the make of the car. Overall, there is an approximate 30% fuel

Code of Ethics in Childcare

Code of Ethics in Childcare Ethical dilemma Ethical dilemma is a situation involving issues of right and wrong, duties, or obligations that have more than one defensible resolution, each of which can be justified in moral terms. It makes us think to choose what is right and wrong. Early childhood educators are faced with daily ethical dilemmas and moral conundrums that challenge our view of ourselves and the support we offer. The NZTC Code of Ethics is a tool that urges educators to privilege relationships with children, their families and the communities of which they are a part, and articulate these in terms of childrens growth and learning, just as New Zealand Code of Ethics is a tool that guides the educators to find their sense of what they ought to do. My 1st reaction I believe that we should follow the Curriculum. I accept that there is no Maori child in the centre but the children in the centre going to grow up and going for primary and higher studies and the situations in higher schools and colleges never going to be same like our centre. In early age children minds are fresh and accepting the morals and values what we are teaching them. If we not teaching them according to the curriculum at ECE centre then it going to be hard expecting respect from them for other cultures especially Maori. In respect of making them responsible citizens, I think us not playing our best role by not teaching them Maori at early age. It’s going to be new and hard for children to accept the bi-cultural curriculum at primary school level. They might not happily accept the Maori language in curriculum plus they might not be respectful toward the Maori culture. I agree that some parents might not happy with introducing their children with Maori language at centre. But my intentions is to introduce the language now to the children rather then they have to struggle in the future. Ethically I try to convince the teachers and parents to stick to the curriculum, which is more important. We all got to understand that Maori is the Native language of New Zealand and we can’t avoid it. Teach and model those positive values which are widely accepted in society and encourage learners to apply them and critically appreciate their significance. http://www.teacherscouncil.govt.nz/required/ethics/coe-poster-english.pdf Identifying the stakeholders Teachers who want to implement Te Reo: Teachers are the main stakeholders in this situation. They are in a situation where it’s hard to choose what to do. 1st they have to think about the curriculum then about the opinions of staff members and the parents of children they teach. It’s more hard when other staff members justifying not to implement Te Reo and tikanga maori. Teachers who justifying don’t need to implement Te Reo: Teachers who are happy not to implement Te Reo. Even though they are right too in doing so in some stages, when they don’t have maori child in the centre. Teachers attend to the needs of children first and put children ahead of their own needs. They putting children ahead then the government agency. Parents who are happy with current situation: Those parents who are happy with not teaching maori to their children. Teachers have to consider their interests too when they don’t want their children to learn Maori. Gonzalez-Mena (2002) discusses the differences in individualism and collectivism with regard to early childhood education, and the difficulties that can arise when caregivers and family are at different ends of the continuum (Sarah Hartstone, personal communication Saturday, 23 January 2014, 10:35 AM) Parents who challenge the situation: Those parents who want to stick to the curriculum. Ministry of education: Ministry of education sets up the curriculum for early childhood which is bi-cultural and guide us to implement Te Reo. Children: Children at early stage learn through what they see. Children at that stage can’t make choices what they want to learn and what they don’t, especially if we talk about implementation of Te Reo. They learn about right and wrong not so much by what we say, but by what we do (Freeman,1997). Identifying the issues Personal Morality: We learned the differences between right and wrong through our life long experiences. We judge the things and situations on our decisions. Our personal moral decisions could be differ from social morality. Like in this situation my personal moral opinion is that we should be implementing the Te Reo and Tikanga Maori in centre even though if we don’t have maori children in centre. But the personal opinion of other educators could be totally different. They might don’t feel necessary to implement Te Reo when we don’t have any Maori child. Their 1st preference could be only best care for child and then curriculum or any other government agency is the second most preference. Ethical issues: Is it ethically necessary to implement Te Reo in the centre when we don’t have any Maori child in the centre? When we answering this question lots of issues comes to our mind like other staff member opinions, parents opinion, curriculum. We might not easily get the right idea what exactly is ethical acceptable. At this stage we need to follow the code of ethics. Cultural issues: The major problem in this situation is cultural issue. Staff members who wants to stick to the curriculum and wants to implement Te reo and tikanga Maori facing the major cultural issue. When they don’t have any Maori child in the centre. It’s quite pointless for some staff members and parents to teach Maori to non-Maori children. But if we look at wider picture the children just not going to stay in that centre they are going to explore themselves in further studies. Maori culture is a rich culture and heritage that have lot of moral values which is necessary for our children to learn when they are going to live in New Zealand. It’s important to learn about the history and native language of our country. Social issues: We are living in a society with majority of European and Maori in it. If Maori’s have learnt the English language then at least we should be knowing little bit of Maori culture and language. Our main responsibilities to make our children responsible citizens. To live with peace and love, it’s important that our children should have respect for other culture. If what we teaching children at home and what we teaching them at pre-school is same, then what is the benefit to send them to pre-schools!!? Actually we should be making them socially aware by teaching them about the native culture and language of New Zealand. Brainstorm solutions without evaluating them Early childhood services care for and care about children. The significance of caring and relationship both as an educational goal, and as a fundamental aspect of what the ECS does is recognised. We should stick to the Te Whariki which is bi-cultural and strictly pointing us to teach children both languages. ECS decisions do not conflict with what is in the best and appropriate interests of children and their parents/caregivers. Actions are not taken that could result in harm to any child and family associated with the ECS. A supportive, non-threatening and non-judgemental environment for children and parents/caregivers is provided. The ECS management and staff or contractors are conscious of their own biases and are careful not to let their personal and cultural views influence how they treat any child, parent, or group of children and families. It is important that our children should have knowledge of New Zealand native culture and language. If we follow the code of ethics even it tells us to teach Maori language in ECE centres. Code of Ethics for registered teachers Application of the Code of Ethics shall take account of the requirements of the law as well as the obligation of the teachers to honour The Treaty of Waitangi by paying particular attention to the rights and aspirations of Maori as tangata whenua. http://www.teacherscouncil.govt.nz/required/ethics/coe-poster-english.pdf So, according to the Code of Ethics it is clarified that we should teach Maori language at centres. Our setting should be same, who knows when a Maori child get enrolled to the centre. We can’t say to the parents that sorry we have only European children studying in here. Even we can’t immediately start teaching Maori language, then other children going to find it difficult to understand and that why we changing the daily routine. According to Code of Ethics the professional interactions of teachers are governed by four fundamental principles: Autonomy Justice Responsible Care Truth Teacher should treat people with honour. They should share and prevent the abuse of power. Need to protect each and every ethnicity. They should be honest with their profession. As teacher we should be committed to these four code of ethics: COMMITMENT TO LEARNERS COMMITMENT TO PARENTS/GUARDIANS AND WHANUA COMMITMENT TO SOCIETY COMMITMENT TO THE PROFESSION The Sections a, b and c of Code number 3 Commitment to society a) actively support policies and programmes which promote equality of opportunity for all b) work collegially to develop schools and centres which model democratic ideals c) teach and model those positive values which are widely accepted in society and encourage learners to apply them and critically appreciate their significance. http://www.teacherscouncil.govt.nz/required/ethics/coe-poster-english.pdf Help me to find good solutions that we need to promote equality of opportunity for all. We should support democratic ideas. We should be teaching positive values which are widely accepted. However, we have Maori children in our centre or not, but we need to stick to the Te Whariki. And we don’t know when new Maori child get enrolled to the centre. References New Zealand Code of Ethics for registered Teachers (NZTC,2004) Freeman,N.(1997, September). Using NAEYC’s code of ethics Mama and daddy Taught me Right from Wrong- Isn’t that enough?(pp.65) Sarah Hartstone (2014,January 23) Te Kea Kaha Day 9/10. (online forum comment) retrieved from Moodle: TEPS 751-14C (NET). New Zealand Code of Ethics for registered Teachers (NZTC,2004)

Leda Atomica :: essays research papers

Leda Atomica (24 x 18"- oil on canvas), is a painting by Salvador Dali (1904-1989) who was the top Surrealists of this time. Surrealism explored the subconscious, the dream world, and irrational elements of the psyche in the firm belief that the discoveries to be made from such exploration would be of greater fundamental importance to the human condition than any other form of social analysis. Surrealists like Salvador Dali was very fascinated by the ephemeral state of the mind between sleep and consciousness, dream and reality, sanity and insanity, as one in which the mind functioned purely, unfettered by the constraints of logic and social behavior. (#1 - Surrealism)Salvador Dali was born in May 11 of 1904 in Figures Spain, and in 1921 he entered the San Fernando Academy of Fine Arts in Madrid where he made friends with Federico Garcia Lorca, Luis Bunuel, and Eugenio Montes. In June of 1923 Dali was suspended from the Academy for having indicated the students to rebel against the authorities of the school but was let back in October of 1925, and a year later Dali was permanently expelled. Then in 1924 he was imprisoned in Figures and Gerona for political reasons. The influence of metaphysical paintings and contact with Miro, caused Dali to join the Surrealists in 1929. (#8 - Biographical Outline) Dali held numerous one-man shows during his career and did many art forms from paintings to sculpture and even movies. He directed and was a part of many films including the first surrealist film "Un Chiea A Dalou A Andalusian Dog", with the director Luis Bunuel. In 1945 he designed the memorable surrealistic dream sequence for Hitchcock's Spellbound, and filmed Don Juan Tenorio, in 1951. By reading psychological case histories, Dali hoped to represent neuroses in an ultra-realistic style so as to objectify the irrational with photographic accuracy. A lot of his artwork has some kind of connection to other artwork of his, like the melting clock, his symbol of death, and most of all is Dali's anamorphic self portrait mask that appears in allot of his paintings. The shape of the face, usually presented resting on its nose, is strongly reminiscent of one of the rock formation of the coastline near Dali's home. Leda Atomica is some what connected to The Madonna of Port Lligat, as if Dali is showing a symbolic story of his relationship with Gala, (Gala- is his lover/wife).

Hcs 571

Capital Project HCS/571 Capital assets are generally purchased to improve quality of care, or to provide needed equipment for a new service or expansion of an existing service. The key element in capital budgeting is that the building or piece of equipment being acquired has a lifetime that extends beyond the year of purchase and it is a capital asset or long-term investment for the hospital. Capital assets are good financial investments for the organization. (Finkler, Ward, & Baker, 2007). The Electronic health record software system is one of the important operational priorities in the US healthcare.The change from paper-based record system to electronic record system supported by technologies and help for reducing errors and improving quality of care based on best practice. (Song, McAlearney, Lausanne, Robbins, & McCullough, 2011). Research a capital purchase of software for filing patient records costing more than $5000 Health care organizations have invested heavily in computer technology. The health care organizations use computer technology and electronic health record in the actual delivery of care and to support clinical areas.The four principal uses of computers for nursing are for general information, clinical applications, research, and financial management. (Finkler, Ward, & Baker, 2007). The health care organizations are in the process of major transformation, and becoming more complex. It is very important to maintain the safety of patient and to provide high quality care. (Ting, Tsang, Ip, & Ho, 2011). The electronic health record system is considered as a means of technological efficiency to reduce the cost in healthcare organization.The need for EHR in healthcare organization is based on certain evidences like, It supports guideline-based care, increased patient monitoring, act as an efficient technological tool for effective communication in areas related to patient care, and improves coordination of care(Song, McAlearney, Lausanne, Robbins, & McCullough, 2011). The electronic health record system act as an easy access for medical literature and it is considered as a fast access system due to the effective utilization of information technology and enhances the healthcare efficiency system. Hillestad, 2005). Employee development The computer software and electronic health record advances will continue to evolve and that computer use by staff nurses will become commonplace in most healthcare organizations. In the long run this will likely increase the quality of patient care due to more accurate and timely information, while creating at least some efficiency in the use of nursing time. This should release more nurse time for patient care. (Finkler, Ward, & Baker, 2007). Computerization should work both to reduce nursing shortage and to increase nursing satisfaction.The health care organizations struggle to allocate sufficient funds for information system implementation, maintenance, and upgrade. The computerization of the nursing units has been a potential solution for nursing shortage. (Finkler, Ward, & Baker, 2007). Management goals The EHR implementation and governance are related to each other and it is mainly focus on the mission, vision, and behavior related to the management. The decision and action from managers level management is very essential factor for the effective purchase of EHR. Jarvenpaa & Ives, 1991). The support system in the organization related to EHR implementation helps to support and motivate the employees in difficult situation related to the technical failure of the system. (Miller & Sim, 2004). The successful implementation of EMR depends upon the team and technology of the organization. Team refers to people and issues related with organization. The technology related to the choice of the software, hard ware, and design set up of the organization to meet the implementation process.The main components of implementation process are people, process, and technology. The main focus of the change management is people and the related objective is to change the behavior for the acceleration of change process. (McCarthy & Eastman, 2010). Cost containment The software related Electronic health record implementation need to be appropriate for the needs of the organization and budget. (Swab, & Ciotti, 2010) The EHR software system has many areas of market depending upon the size of the hospital bed size.The first criteria for the vendors according to the bed with 100 and small hospital The Electronic health record system cost about between $ 1 million and 2 for the electronic health record system The electronic health record software cost for the organization about medium hospital cost is much larger than the first one. It comes around three to ten million. The hospital and organization with more than average bed cost for the electronic health record system will be higher amount than the other one.The cost and amount of electronic health record system will dep end upon the size of the hospital . The management has to decide about the budget for the organization. (Swab, & Ciotti, 2010). The organization must evaluate its mission and goals in light of its particular strengths and weakness and in light of the demand for services and competition in the external environment. Based on that evaluation it can make a plan that will take advantage of opportunities like Electronic health record implementation according to the goals of an organization. (Finkler, Ward, & Baker, 2007).The planning process explicitly address whether the implementation of new services and programs that make up the majority of operations of the organization are being retained at a steady-state level or whether they are to be contracted or expanded in scope. (Finkler, Ward, & Baker, 2007). The successful implementation of EMR depends upon the team and technology of the organization. Team refers to people and issues related with organization. The technology related to the c hoice of the software, hard ware, and design set up of the organization to meet the implementation process.The main components of implementation process are people, process, and technology. The main focus of the change management is people and the related objective is to change the behavior for the acceleration of change process. (McCarthy & Eastman, 2010). The computerization of the nursing units has been a potential solution for nursing shortage. (Finkler, Ward, & Baker, 2007). Quality assurance The management of the organization need to review the costs of the software system related to Electronic health record implementation with users of the selection committee before the system demos.The committee includes staff from clinical areas like pharmacy, radiology, laboratory, operating room, and emergency department. The committee needs to invite physician champions to participate and observe EHR system demonstrations before selecting the system. (Swab, & Ciotti, 2010). The managemen t of the organization needs to clarify the all of the costs such as travel costs, training class tuition fees, files conversion fees, and other ancillary system fees with the vendors. Another factor need to consider while implementing Electronic health record system is the costs of additional staff required to operate the EHR system.The organization need to consider adding the IT staff, Nurse informaticist, and Chief medical information officer. (Swab, & Ciotti, 2010). Once the plan has been finalized and formalized, it serves as a guide for a number of years. Long- range plans are typically prepared only once every three or five years. Creating a new plan each year would only lead to constant changes in the organization’s direction. This would lead to wasted efforts, and money. The long-range budgets or strategic plans look in general terms at the entire organization over a period of years. Finkler, Ward, & Baker, 2007). Program budgeting techniques are equally effective for reviewing the operations of an ongoing unit as for evaluating a new program like Electronic health record implementation. Business plans are becoming essential for the introduction of new programs. Such plans help managers complete a comprehensive examination of a proposed program. By making such a thorough review, the manager and the organization gain an in-depth understanding of the program as well as its financial implications for the organization. Finkler, Ward, & Baker, 2007). Patient care, clinical research, and leadership role The Electronic health record software system support efficient and good health care. Electronic health record improve the completeness and accuracy of patient records and they improve communication among health care professionals. (Hayrinen,Saranto, &Nykanen, 2008). The larger hospitals, especially academic medical centers with a high acuity case mix, may benefit from investing in Electronic health record adoption.The hospitals with high patient volume s and with complex medical problems need to adopt Electronic health record as a capital asset for the organization. (MCcullough, Casey, Moscovice, & Prasad, 2010). Team refers to people and issues related with organization. The technology related to the choice of the software, hard ware, and design set up of the organization to meet the implementation process. The main components of implementation process are people, process, and technology. The main focus f the change management is people and the related objective is to change the behavior for the acceleration of change process. (McCarthy & Eastman, 2010). The monitoring of EHR implementation process mainly focused on areas like project costs, project progress, schedule controls, control changes, scope of the project, quality management, and risks. (Noblin, Cortelyou, & Ton, 2011). The EHR implementation is considered as a high-cost project. The management needs to consider and monitor equipment costs including hardware and softwar e costs.The workflow inefficiencies need to monitor and need to redesign during the implementation phase is an important step to overcome the failure. (Spector, 2010). The workflow reflects the ability of the employee to use the resources to complete the work in an effective manner to achieve better results and it also shows the efficiency of team work. (Lee, Cain, Young, Chockley, & Burstin, 2005). The EHR implementation requires strong leadership and all workers need to participate to deliver their own role for the success of the implementation process.The redesigning process improves the work efficiency and job satisfaction. (Spector, 2010). The change from paper medical records to electronic medical record system improve the quality of healthcare, reduce the administrative cost, reduce medical errors, and decrease the unnecessary expenditures for the issues related to medical errors occur during paper charting. (Huryk, 2010). The electronic medical record system is considered as a means of technological efficiency to reduce the cost in healthcare organization.The need for EHR in healthcare organization is based on certain evidences like, It supports guideline-based care, increased patient monitoring, act as an efficient technological tool for effective communication in areas related to patient care, and improves coordination of care(Song, McAlearney, Lausanne, Robbins, & McCullough, 2011). The electronic health record system act as an easy access for medical literature and it is considered as a fast access system due to the effective utilization of information technology and enhances the healthcare efficiency system. Hillestad, 2005). Research studies shows that the paper record system is inadequate to give all informations regarding patient to caregivers for the effective care. (Thakkar & Davis, 2006) The effective use of EHR minimize the problems related to healthcare disparities, allows the involvement of patients and their families in treatment plan, a nd maintain adequate privacy and security. (Podgurski, 2008). Computer uses for clinical care fall into two general areas. The first area is assement of patients.This includes computers used in laboratories to measure blood levels, in radiology for magnetic resonance imaging, and for physical assessment measures such as blood pressure. The second clinical area is storage and management of patient information. Often called the hospital information system, these computer systems store data such as patient demographics, admission, transfer, and discharge information, and documentation of nursing care provided. (Finkler, Ward, & Baker, 2007).Although clinical information systems are not directly related to financial management, data produced by these systems can be used to make financial decisions. Clinical systems are used to directly link the use of services to the billing for them. Ultimately, financial management is based on the allocation of resources; clinical information systems offer the manager data about the use of resources in the organization. Clinical information systems that combine information from a variety of sources such as laboratory, radiology, dietary, and nursing are called fully integrated systems.In these systems the data are entered once and are accessible all over the organization with appropriate confidentiality precautions. These integrated systems improve the flow of information. (Finkler, Ward, & Baker, 2007). The implementation of EHR in healthcare organization is influenced by human and technological factors. The implementation process depends upon many factors starting from employee attitudes and concerns to various technology.The main factors are readiness for the employee to accept the changes related to EHR implementation, resources available for the change, technical concern, availability of finance for the implementation of EHR, motivation of the employee, time, and ability of the individual to use computer for the effective i mplementation of EHR. (McGinn, Grenier, Duplantie, Shaw, Sicotte, Luc, Leduc, Legare, & Gagnon, 2011). The managers need to take interventions to overcome the factors influencing the implementation process early in the planning stage. (Spector, 2010).The budget development in the initial phase of change process reflects the initial cost and all other related expenses of an electronic health record system. The hardware expense needs to be classified on a yearly basis. The organization need to consider the cost of upgrading the hardware and software system to maintain the efficiency of the system. The cost for the replacement of hardware and maintenance of the computer need to be considered. The Information System Success Model evaluation measures the quality and technical achievement of the system.The system quality depends on the elements like reliability, accessibility, and security of the system. (Delone, & McLean, 2003). The user satisfaction level needs to be evaluated because i t reflects the level of competency, skills, and experience of the users. The overall measurements include quality of care in terms of patient safety, and effectiveness of care, accessibility of care, and productivity. ( Lau, Hagens, &Muttitt, 2007)The implementation process requires skilled people in areas like computer networking, informatics, administration, management, and clinical workflow.The monitoring and controlling of the proper utilization of the resource specialist will help for the cost management. (Wang, 2003). Consultant packages The consultant from outside the organization for any change process need to be assessed, monitored, and controlled as per the organizational policy and management decision. The health care organization may need assistance from outside consultants for the effective implementation of EHR and that will cause an extra cost for the implementation process and the management need to monitor the necessity of the consultant for the process. Noblin, Cor telyou, & Ton, 2011). The quality assurance of the Electronic health record software system can be done by the evaluation process. The evaluation process need to focus on certain elements like care, human, educational, administrative, technical, and social aspects. (Shaw, 2002). The care aspect of evaluation consists of monitoring the quality of care, continuity, system acceptance from patients and other professionals. The evaluation of organizational aspects mainly focuses on examining the interconnection between different care providers in different settings. (Shaw, 2002).The educational aspects of evaluation focus on the quality of the information system for the retention of the staff, training of employees, and user satisfaction related to EHR implementation. The administrative aspect of evaluation addresses the changes related to EHR implementation and the after effect on health care services and mainly focus on areas like access to care, interactions between clients and health care workers, and changes in cost effectiveness related to new electronic system. The technical aspects of evaluation measure the technical quality, reliability, and security of the settings.The social aspects of evaluation focus on the changes in the level of social interaction after the implementation of new system. (Shaw, 2002). The other measurement strategies include evaluating the output of new system by reviewing employee satisfaction and user satisfaction. The organization need to conduct post go-live reviews after the implementation process to assessment of system. Conclusion The Electronic health record software system is one of the important operational priorities in the US health care and it should be capital assets for the organization.The health care organizations that are decided to purchase an Electronic health record system should always search for the software system with right vendors, share the costs with selection committee members, and need to think about the costs of additional staff members required to operate the software system. (Swab, & Ciotti, 2010). The other measurement strategies include evaluating the output of new system by reviewing employee satisfaction and user satisfaction. The organization need to conduct post go-live reviews after the implementation process.The successful implementation requires teamwork and effective communication technique between the vendors, health care staff, management, administration, and outside consultants. The health care organization may need assistance from outside consultants for the effective implementation of EHR and that will cause an extra cost for the implementation process and the management need to monitor the necessity of the consultant for the process. (Noblin, Cortelyou, & Ton, 2011). References Delone, W. H. , & McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update.Journal of Management Information Systems,19(4), 9-30. Hayrinen,K. K. , Saranto, P. , Nykanen, P. (2008). Definition, structure, content, use, and impacts of Electronic health records: A review of the research literature. International Journal of Medical Informatics, 77(5), 291-304 Hillestad, R. (2005). Can electronic medical record systems transform healthcare? Potential health benefits , savings, and costs†. Health affairs, 2(1), 8-10. Huryk, L. (2010). Factors influencing nurses' attitudes towards healthcare information technology. Journal of nursing management, 8(5), 606-612. Jarvenpaa, S. L. , ; Ives, B. (1991).Executive involvement and participation in the management information technology. Journal of Medical Informatics, 15(2), 205-225. Lau, F. , Hagens, S. , ; Muttitt, S. (2007). A Proposed Benefits Evaluation Framework for Health Information Systems in Canada. Electronic Healthcare, 10(1), 112-118. Lee, J. , Cain, C. , Young, S. , Chockley, N. , ; Burstin, H. (2005). The adoption gap: Health information technologyin small physician pract ices. Health Affairs, 24(5), 1364-1366. McCullough, J. M. , Casey, I. , Moscovice,S. , Prasad,S. (2010). The effect of health information technology on quality in US Hospitals.Health Affairs, 29(4), 647-654. McGinn, C. A. , Grenier, S. , Duplantie, J. , Shaw, N. , Sicotte, C. , Luc, M. , Leduc, Y. , Legare, F. , ; Gagnon, M. (2011). Comparison of user groups' perspectives of barriers and facilitators to implementing electronic health records: a systematic review. BMC medicine, 9(46), 2-10. Miller, R. H. ,Sim,I. (2004). Physician’s use of electronic medical records : Barriers and solutions. Health Affairs, 23(2),116-126. Noblin, A. M. , Cortelyou, K. W. , & Ton, S. (2011). Electronic Health Record Implementations- Applying the Principles of Monitoring and Controlling to Achieve Success.The Health Care Manager, 30(1), 45-50. Podgurski, S. A. (2008). Finding a cure : The case for regulation and oversight of electronic health record system†. Harvard journal of law and techn ology, 22(1), 107-110. Shaw, N. T. (2002). ‘CHEATS': a generic information communication technology (ICT) evaluation framework. Comput Biol Med, 32(3), 209-220. Song, P. H. , McAlearney, A. S. , Lausanne, E. F. , Robbins, J. , & McCullough, J. S. (2011). Exploring the business case for ambulatory electronic health record system adoption. Journal of healthcare management, 56(3), 169-180.Spector, B. (2010). Implementing organizational change: Theory into practice (2nd ed. ). Upper Saddle River, NJ: Prentice Hall. Swab, J. , Ciotti, V. (2010). What to consider when purchasing an EHR system. Health care Financial Management, 64(5), 38-41 Thakkar, M. , & Davis, D. C. (2006). Risks, barriers, and benefits of EHR systems: A comparative study based on size of hospital. Research Journal in Health Information Management, 3(5), 10-12. Wang, S. (2003). A cost-benefit analysis of Electronic medical records in primary care. American Journal of Medicine, 114(5), 397-403.

gender on the internet essays

gender on the internet essays The World Wide Web is notorious for being able to disguise people, places, and things. I logged on to America Online at home through my sisters account. The results and differences I received as a male and a female were exactly what I expected. America Online was one of my favorite pastimes a few summers ago, so I was quite familiar with its setup and the way things happen online. Many aspects of online are nice, but so many of them are unappealing and not worth my time. Online experiences are somewhat the same as experiences in real life. Girls get hit on and boys do not, for the most part. When I am walking down the street, with my roommate, if we walk in front of a frat house we will get hit on; guys will yell out to us. Online females get hit on a great deal more than males, I observed this when I went online as both a male and a female. Online is very different, though, because you cannot see the person you are talking to. Therefore, a person can impersonate anyone they want. This could be a positive outlet for somebody who does not feel like they are accepted, but the Internet is not what many would call a nurturing environment. For example if a teenager is a minority by social class or race they can feel a lot more accepted online because their minority is not seen online. Also if a person thinks they might be homosexual they could talk to other males or females without worry. For the most part the Internet is a place where people can do what they want and say what they want and not suffer any repercussions for their actions. Some of this is liberating, while some of this is oppressive. The liberating part is being able to talk to many different cultures and being able to say what I please. The oppressive part is the fact that anyone can put me down whenever they want, and it does happen. I encountered many different comments as a female and as a male. As a female in the various chat ...

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example

Telstra SWOT Analysis and Marketing Strategies Essay Essay Example Telstra SWOT Analysis and Marketing Strategies Essay Essay Telstra SWOT Analysis and Marketing Strategies Essay Essay IntroductionTelstra Corporation is a telecommunications and information services company. It provides a scope of services including fixed line services. Internet entree. and concern services. Telstra is the market leader in the telecommunication industry in Australia. with one of the most outstanding trade name names. However. its merchandises and operating services face an increasing menace from rivals. An analysis with recommendations of Telstra selling is necessary in order to better its public presentation. 2. 0 SWOT Analysis2. 1 StrengthsTelstra is one of the biggest trade names in Australia and dominates the taking concern place of telecommunications and information services in this state. Telstra owns and operates an extended web substructure which will give it a competitory advantage over industry challengers. whose webs fail to cover all of Australia. particularly the distant and rural countries of the state. Telstra has the latest engineering on Mobile ( Next G Network ) and broadband ( ADSL 2 Plus ) to vie with other telecomm operators. Telstra has 115 owned Telstra branded shops and 153 accredited stores that are strategically located across Australia. 2. 2 WeaknessesTelstra is deficiency of enterprise to diversify internationally and limits its growing scheme. The monetary value of nomadic phone and broadband programs are much higher than those of the other companies. Telstra reduced fixed line advertisement and invested a immense budget on advancing new merchandises such as Next G Network. Telstra is maintaining concentrating on postpaid Mobile phone programs instead than prepaid nomadic phone. 2. 3 OpportunitiesTelstra is the Australian government’s contracted informations provider. Through a authorities enterprise. Telstra expanded its CDMA web to rural countries. Therefore. the company has one of the most extended CDMA webs in Australia. Telstra has expanded their services into a extremely demanded subdivision of the telecommunications market with the execution of 3G. It leads to the increasing demand for broadband. The increasing demand for broadband has been a displacement from dial-up to ADSL 2 Plus broadband connexions. And seemingly. it will be followed by the immense demand for the faster Internet entree among the bing users. 2. 4 ThreatsThe nomadic phone market about reaches impregnation in Australia. The client behaviour has significantly changed ; Telstra will happen it progressively hard to vie for new clients. Telecomm equipment was damaged by bushfires. ACCC mandated entree to Telstra’s local web by publishing local cringle unbundling makes the competition fierce in Australian telecom market. 3. 0 Marketing Situation Analysis3. 1 Existing and Potential SegmentsIt is really of import to specify market in footings of section. as it will ease fine-tuning the attempts to aim the market. Based on Telstra’s selling research. the mark sections are aimed towards understanding and fulfilling its client demands ( Shanahan 2006 ) . As Telstra services a broad demographic of clients. its merchandises are segmented harmonizing to the different mark markets. Telstra’s nucleus concerns are land lines. nomadic phones. cyberspace and information services. And its current sections are single A ; household. little concern. concern endeavor and authorities. Basically. Telstra has covered most of the available sections in its concerns. For the future enlargement of Telstra. the company should supply better services to the bing cleavages and besides aim the international market. Telstra could offer new services such as music downloads and streaming media. which require broadband entree velocities. development of faster and cheaper broadband engineerings. and authorities plans to widen broadband coverage. For nomadic phone clients. Telstra could add more 3G content for diversenesss need. This altering tendency would be one of the cardinal growing drivers for Telstra. As the biggest telecommunication supplier in Australia. Telstra should widen its market internationally. Developing states. such as China and India. are the possible market for Telstra in the Asia-Pacific part. And the mark sections may include rural country ( Farms ) . concern and authorities. 3. 2 Telstra Market PositioningTelstra’s mark sections are based on cognizing clients and run intoing their demands. And its placement scheme is to show the valuable differences on merchandises and services offered and create competitory advantages. To place Telstra and capture its mark sections most efficaciously. the followerss need to be taken into consideration: Important: the cardinal difference to advance is the range and dependability of Telstra merchandises and services. Distinctive: advance the typical characteristics such as the easy entree to broadband via Mobile. Satellite. ADSL2 Plus and the drawn-out characteristics of utilizing nomadic phones. Superior: promote quality and the multi-functional applications of our merchandises and that services are superior to most of our rivals. Communicable: the above mentioned characteristics are catching and clients can easy place the differences. Affordable: the above mentioned competitory advantages offer high value benefits and our mark market can afford the monetary values. Profitable: one of the cardinal standards for choosing the above competitory advantages is that the company can present them productively. 4. 0 Marketing aims: The selling aims of Telstra for the hereafter market are: To section the industry and concentrate upon the mark client group in the identified mark part. To create public consciousness plans targeted at these markets and place them consequently. To place the company as unique. offering specific merchandises to the mark clients that satisfy their demands. To continue international enlargement and growing. peculiarly in Asia Pacific Region. 5. 0 Marketing StrategiesThe 7 P’s selling scheme is the cardinal component in marketing maps. All the selling aims mentioned above can be achieved in pattern by bettering the current bing selling strategies5. 1 ProductTelstra provides assorted merchandises and services in the telecommunications industry. They are land lines. nomadic phones and the cyberspace. Telstra must guarantee that its merchandises are run intoing the demands of the clients. In a merchandise life rhythm. the different characteristics of the merchandise should be observed. such as quality confidence. engineering and visual aspect. For case. after the cyberspace velocity is observed to execute ill through customers’ experiences. Telstra need to maintain the broadband innovate and better the public presentation. Telstra ferociously competes with the bing conventional nomadic phone service suppliers. and the turning market and untapped potency will present Telstra to the more ferocious competition. Consequently. the point is to distinguish Telstra on the impression of customers’ services and merchandises invention. and set up Telstra as a Modern high-tech telecomm company. Customer service could be one of the competitory advantages. Therefore. Telstra should better the ways to supply information or aid such as through 3G phone broadband. S. M. S and video message to clients. 5. 2 PriceTelstra seems to put monetary values higher than rivals on some of its merchandises offered. This means that the house is less willing to take part in monetary value wars and is more willing to repair monetary values. The pricing policy that Telstra chooses will reflect the market aimed at. Monetary values may be set to pull clients or to maximise net income. They may even be prepared to endure from short-run losingss in order to obtain a big market portion. Telstra may utilize such pricing policies as cost based pricing ( monetary values are based upon costs ) . market orientated pricing ( monetary values are based upon the analysis of the market ) and competition based pricing ( monetary values are mostly based on how rivals charge for their merchandises ) . 5. 3 PromotionTelstra would utilize publicity techniques to derive a competitory advantage. This could be done by above-the-line publicity ( publicity through an independent media ) . such as telecasting advertizements. newspaper advertizements. wireless and postings advertizements. and below-the-line publicity ( the house has a grade of control over the methods it uses ) . such as personal merchandising. direct mailing. trade carnivals and merchandise indorsements. Telstra has spent a batch of money on large name sponsorships such as Telstra Dome. Telstra Stadium and National Rugby League. However. patronizing a name may non be the best manner to pull clients. Telstra can cut down the outgo on large name publicity and put more money on advertisement through other methods such as nomadic phone S. M. S competition. blue tooth engagement study and unrecorded experience narratives on Telstra’s merchandises. 5. 4 PlaceTelstra shops are widely located throughout Australia. Telstra should maintain up their attempts on good placement in order to derive a non-price competitory advantage over the other market suppliers. For international market. it’s good for Telstra to turn up its ain stores in the chief metropoliss of other states instead than hold a joint venture with local traders. It will construct up Telstra’s image and trade name acknowledgment in those states. 5. 5 PeoplePeople with assorted non-English speech production backgrounds are employed by Telstra to function consumers. That is a cardinal component to fulfill the clients. Telstra takes people into consideration in the selling mix really earnestly. Therefore. it should maintain developing staff in order to cover with clients better. and holding the staff seting themselves in the customer’s place to understand what the clients want and speaking to the clients on the same degree. for illustration. they should non utilize proficient slang to the clients. 5. 6 Physical EvidenceEven though the good is intangible. the client can still experience that the physical environment of the shops. This will be displayed by the spending of the shops and the memorabilia such as Rugby squad shirts in the instance of Telstra. The psychical grounds is really of import because it will act upon the customers’ first feeling to the merchandises. The Telstra shops are clean and tidy. However. compared with Vodafone and Hutchison 3. Telstra shops are excessively crowded and packed in the metropolis. Therefore. in order to derive a better image from clients. Telstra should re-arrange the merchandises show and do more infinites for clients in peak hr times. 5. 7 ProcessSometimes Telstra will hold some study to clients in order to supply better services. For illustration. clients will be asked about the jutting clip spent on the phone and what clip they use the phone or international calls in order to happen the best trade. However. this may be a hinderance to the clients. particularly when they feel that excessively many inquiries are asked. Telstra should see the merchandising procedure as an of import component. if it hopes that the clients can acquire their merchandises as fast as possible and what the clients require. The enigma shopping revealed that client was being pressurized by staff when buying a Telstra Mobile phone. It resulted in an unenjoyable experience for the client. Besides. the new users took a longer clip to use for the latest engineering following G web due to strangeness with the new merchandise. Telstra should develop staff to service clients better in order to do the clients get the merchandises they want without fuss. A more efficient manner to buy merchandises and services on the Telstra web site will besides rush up the purchasing procedure. 6. 0 Selling Actions and ProcessesFor Telstra’s future enlargement and effectual execution of the selling schemes mentioned supra. the undermentioned selling actions need to be executed: Continuing to transform its corporate civilization and assign an image embassador to better public dealingss with the corporate aim of functioning the clients better. Establishing on-going staff preparations in order to update new products’ information and service clients betterPromotions on advanced merchandises and services including a scope of informations and information services such as wireless communications markets and 3G webs. Collecting informations and feedback from clients and suggestions on merchandises and services. Marketing selected international investing. acquisition and confederations. peculiarly with endeavors engaged in nomadic telecommunications. informations. the Internet or content-based concerns. Using its broadband capablenesss to develop and market extra broadband applications and to foster penetrate to the wage telecasting market in Australia. 7. 0 Marketing Measurement and Monitoring ProcessesTelstra can implement assorted measuring and monitoring techniques to accomplish the selling aims better. Gain feedbacks from Telstra clients through questionnairesGive feedbacks to employees on their public presentation through trainingRegard service quality of the employees as a critical standard in the motive mechanismRecord the gross revenues of each employee to bespeak the efficiency respectivelyMonitor client and employee interactions during concern operationsMeasure the alteration in abroad market share8. 0 ConclusionThe selling schemes are prepared for accomplishing Telstra’s selling aims. Currently Telstra has merely few direct rivals. However. the untapped and possible market will surely present Telstra to core rivals in the hereafter. The new Next G Network market is still in nascent phase and to be explored. The entry to this market gives Telstra many chances to research and derive footage in the market but at the same time it is accompanied by many challenges. The turning concern about engineering inventions will heighten the market growing in the hereafter ; this tendency is a major input to the continuity in this concern. Telstra still has to go on research and development to make better merchandises with improved characteristics. 9. 0 Mentions Shanahan J. 2006. Consumer-centricity: An thought whose Time Has Come. Australian Marketing Institute. viewed on 5 December 2006. Optus. viewed 24 January 2007 Hutchison 3. viewed 24 January 2007. Telstra. viewed 24 January 2007 Vodafone. viewed 24 January 2007 lt ; hypertext transfer protocol: //www. vodafone. com. au/ gt ;

Security Planning and Assessment - terrorism Essay

Security Planning and Assessment - terrorism - Essay Example Delivered items can include letters, packets and parcels and may contain explosive or incendiary devices, sharps or blades, offensive materials, chemical, biological or radiological (CBR) materials or devices. Anyone receiving a suspicious delivery is unlikely to know exactly which type it is, so procedures should cater for every eventuality. A delivered item will probably have received fairly rough handling in the post and so any device is unlikely to function through being moved, but any attempt at opening it may set it off. In contrast, even gentle handling or movement of an item containing CBR material can lead to the release of contamination. Unless delivered by courier, an item is unlikely to contain a timing device. Delivered items come in a variety of shapes and sizes; a well-made one will look innocuous but there are many possible indicators that a delivered item may be of concern. Bulky deliveries (e.g. office equipment, stationery and catering supplies) are also a potential vulnerability. This risk can be reduced through measures such as: matching deliveries against orders, only accepting those which are expected; using trusted suppliers wherever possible; maintaining vigilance; inspecting deliveries. Although any suspect item should be treated seriously, remember that the great majority will be false alarms and a few may be hoaxes. Try to ensure that your procedures, while effective, are not needlessly disruptive. A properly conducted risk assessment should give you a good idea of the likely threat to your organisation and indicate precautions you need to take; seek advice from your local police Counter Terrorism Security Adviser (CTSA) on the threat and appropriate protective measures. Ensure that all staff who handle and open mail and other deliveries are and remain aware of the possible indicators that a delivered item may be of concern, and the appropriate action upon discovery of any suspicious delivered item. While this advice applies particularly to staff in post rooms, it is also relevant to all staff who may be the recipients of such items, as well as staff at entrances who may receive hand and courier delivered items. Train staff who open significant volumes of post to do so with letter openers and with minimum movement, to keep hands away from noses and mouths and always to wash their hands after such work. Staff should not blow into envelopes or shake them. There is much debate about the use of washing and shower facilities in the event of the release of a suspected CBR material. What is best to do in this regard depends on the nature of the material - the emergency services are best placed to make such judgments. Advice on initial action upon discovery of any suspicious delivered item therefore excludes such advice but recommends that those directly affected are moved to a safe location close to the incident, keeping these individuals separate from those not involved. The only instance where thorough washing is advised is if an individual suffers discomfort following contact with what appears to be a corrosive solid or liquid; copious amounts of water should be used.Encouraging regular correspondents to put their return address on each item, and in particular to provide advance warning of

Marketing Essay Example | Topics and Well Written Essays - 750 words - 31

Marketing - Essay Example ential names into best 10 names and worst 10 names; (2) selection of best 4 and worst 4 from the initial group; (3) select one from the best 4 and one from the worst 4; and finally, (4) indicate the reasons for the specific choice. In alternative 2, there are five stages, to wit: (1) rate the 20 names according to extremely appropriate name and extremely inappropriate name using the seven-point semantic differential scale; (2) respondents are asked to spray the contents of the product at the back of their hand or their arm; (3) a repetition of the rating approach indicating the appropriateness of the name using the same polar descriptors; (4) indicate intent and interest to purchase according to Definitely Would Buy or Definitely Would not Buy; and finally, (5) indicate the reason for the choice in name in terms of appropriateness for insect repellants and in specific scent. After evaluating both alternatives, one would recommend Alternative 2 because aside from indicating the appropriateness of the name as generally perceived for insect repellants, the alternative provided the option for customers to experience and use the product and again, to rate it afterwards. This stage enabled the customer to rate the intention to purchase the product which is a crucial element for its potential performance when launched in the market. The data from each method is important in screening the most appropriate brand name as perceived by the target market. As averred by Kotler (1980), â€Å"in developing a brand, the manufacturer has to establish the brand’s quality level and other attributes that will support the brand’s targeted position in the marketplace† (368). By identifying 20 potential brand names, respondents were given an appropriate number of choices to select from. The different stages from the two alternatives were effective in sorting out, those name that were perceived to either be most appropriate for the brand or least appropriate for the brand name. As